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Printing & Finishing - A few handy tips
Here are a few handy tips that will help you break down some of the 'smoke and mirrors' associated with producing full colour printing. Our aim is to make your experience as easy and simple as it can be, whilst giving you outstanding service and quality that you would expect.
What are the best values of black in CMYK?
When you print with our presses, using 100% black is perfect for text but not for large, solid areas. To achieve a nice rich black, we recommend using the formula of 40% cyan, 20% magenta, 20% yellow and 100% black which will give you a great result.
Why do I need to supply my artwork converted to CMYK?
The RGB colour spectrum is much larger than CMYK, and if you supply artwork as RGB, what you receive when printed will differ to what you supplied. Bright colours will appear duller. Before you save your PDF file make sure you have converted it to CMYK so you will have a true indication of what it will look like when printed. You can use Photoshop to readjust colour if required.
What is the difference between CMYK and RGB?
RGB is the colour space used to display images on computer screen, and stands for Red, Green and Blue. CMYK is the colours space used for printing, and stands for Cyan, Magenta, Yellow and Black.
What is the 'safe area'
The safe area is the area close to the trim marks, where text or important information should ideally not be placed. There is always a small amount of movement during print finishing and keeping items off this safe area ensures that they don’t accidentally get trimmed off.
Do I need to add crop marks?
Crop marks shouldn’t be added manually. Most design applications that allow export of PDFs will have an option to include crop marks when the PDF is saved. They help us to be sure of the document size desired.
How do I add bleed?
3mm is required for all documents. Depending on what program you are using, you may be able to apply bleed when you are saving artwork as a PDF. In programs that do not have that option (eg. Word, Powerpoint and Photoshop) you will need to set up the page size as slightly larger to allow for the bleed.
If you’d like a little more help with this, ring customer services and one of our team can give you a hand or check out our range of video tutorials for more information.
What is bleed?
Bleed is the ‘edge’ of a piece of artwork that goes beyond the trim edges of the printed piece. It’s important that artwork that touches the edge of the printed piece ‘bleeds’ outside of the trim line to make sure that when it’s finished there is no risk of a white ‘edge’ appearing on the finished piece.
Why do I need to embed fonts?
If you don’t embed fonts and your document is opened on another computer that doesn’t have access to the original fonts, then different fonts will be substituted instead.
What are fonts?
Fonts are designs for a set of letters and other characters.